Sales & Thought Leadership
Proposals, Deal Strategy, Analyst Relations
Ex-Chief of Staff to Deloitte's Global SAP Sales Leader. Proposal ownership, deal strategy and executive-level thought leadership for analytics engagements.
About the author
Sunil Singh
Why I write this journal
Most SAP analytics content is either vendor marketing or disconnected technical documentation — neither helps you make the right architectural call. This journal is written for architects, technical leaders and decision-makers who need nuance, not pitch decks: integration patterns grounded in delivery, AI adoption honest about prerequisites and ROI, and governance treated as a design constraint, not a necessary evil. Every article reflects real projects at scale. No slogans. No affiliate links.
The core belief: Get the architecture right, and the tools will follow. Miss the architecture, and no tool will save you.
Core expertise
Data Strategy & Architecture
Enterprise Architecture, Integration, Governance
Integration patterns across SAP and non-SAP platforms — Salesforce, Snowflake, Databricks, ServiceNow. Governance models that enable speed without sacrificing trust.
Digital Transformation
IT Strategy & Program Leadership
Fortune 500 transformations across manufacturing, FMCG, financial services and pharma — target state design, business cases and multi-year, multi-geo program delivery.
SAP Analytics Stack
BW/4HANA, Datasphere, SAC, Business Data Cloud
End-to-end: cloud and on-prem data architectures, semantic modeling, planning, reporting and AI-driven consumption. Moving clients from monolithic warehouses to governed, reusable data products.
Education & certifications
Certificate
Digital Business Strategy
MIT Sloan School of Management, USA — completed with an 'Exceptional' grade.
MBA
Master of Business Administration
University of Huddersfield, UK — VP of the Marketing Club.
Connect
Working through an architecture decision, data strategy or modernization path? I'm always happy to hear from readers and fellow practitioners.
Languages: English (business fluent), German (A2)